Website Design, Ecommerce & SEO Tips by Prateeksha Web Design

Introduction If people nearby can't find your restaurant, they can't book a table. Local SEO for restaurants is about being present where hungry customers search—Google Maps, "near me" queries, and mobile results—and turning those views into calls, reservations, and orders. This guide gives clear, practical steps you can act on today. Why "near me" searches matter Searches with “near me” show immediate intent. Someone typing “best tacos near me” is ready to decide soon. That means visibility in local search often converts better than broader keywords. Fixing basic location signals and mobile experience can raise bookings quickly. Core components you must get right Focus on three fast wins: Google Business Profile, menu pages, and mobile conversion. Google Business Profile (GBP) - Claim and verify your GBP listing and keep NAP (name, address, phone) identical everywhere. - Use "Restaurant" as the primary category and add relevant secondary c...

Build a news site that actually grows readers and revenue Launching a news portal feels like juggling editorial calendars, traffic spikes, ads and SEO — all at once. This practical 10-step guide helps founders, marketers and small teams move from idea to a live, performant news site with monetization and analytics in place. Why use a step-by-step framework News sites must be fast, trustworthy and easy to update. Following a clear sequence reduces rework, keeps your editorial team productive, and makes sure search engines and ad partners can do their job. The payoff is faster launches, better search visibility, and clearer revenue paths. High-level 10-step overview You don’t need to overbuild at first. Focus on essentials, then iterate. The core steps are: 1. Define niche, audience and measurable KPIs. 2. Scan competitors and map opportunities. 3. Create information architecture (sections, categories, URL patterns). 4. Wireframe UX and establish a design system. 5. Choose a stack...

Introduction If you want social media to actually drive sales and not just likes, you need a repeatable system. This 7-step framework is practical for small businesses, founders, and marketers who want predictable leads, better content, and measurable ROI. Follow the steps, use the checklists, and you’ll move from sporadic posting to consistent, trackable results. The 7-step overview Start by choosing one clear business outcome (leads, demo signups, purchases). Then work through these steps in order: Goals & KPIs tied to business outcomes Audience, positioning & offer Platform choice by audience intent Content pillars, hooks & brand voice Formats & a production workflow (plus a 30-day calendar) Distribution & engagement system Measurement & optimization 1 — Goals & KPIs that matter Pick 1–2 measurable outcomes (e.g., 50 demo signups/month, 20 bookings/month). Translate those into trackable KPIs: form submits, landing page conversion ra...

Fast websites win in LA: a quick intro If you're launching a website for Los Angeles customers, speed and stability matter as much as design. Core Web Vitals (LCP, INP/FID, CLS) are the practical metrics that capture how visitors experience your site — and they directly affect conversions and search visibility. This checklist gives you the prioritized steps we run through before any LA site goes live. Why Core Web Vitals matter for small businesses Google uses Core Web Vitals as part of page experience signals, which means faster, less jumpy pages can help rankings and user trust. For small businesses, the real benefits are lower bounce rates, higher contact form completions, and better ad or organic ROI. Think of this as the last sprint before launch: quick wins that pay off immediately. The pre-launch speed checklist (high impact, low friction) Use these items in your final testing cycle. Prioritize what moves the needle for users on mobile and slower connections. Image ...

YouTube is more than a place for cat videos — it’s a powerful search engine, trust-builder, and traffic machine for businesses. If you want predictable leads that compound over time, a simple, consistent YouTube strategy mapped to a funnel will get you there. Why YouTube works for businesses YouTube blends search intent with long-form storytelling. People come to learn, compare, and decide — which makes it uniquely commercial-friendly. Videos let you show product use, answer objections, and demonstrate outcomes in ways text can’t. And because YouTube is the world’s second-largest search engine, the right content keeps driving traffic months or years after you publish. Key benefits: - Search-driven discovery for buyer-intent queries. - Better trust and authority through demos and testimonials. - Retargeting and ad integrations for precise follow-up. - Evergreen value — views and recommendations grow over time. What to make (content that maps to the funnel) Map every video to a st...

Introduction Your website isn’t a one-and-done project — think of it as a living asset that needs care. Regular maintenance keeps your site secure, fast, and discoverable, which directly affects leads and sales. This short guide explains what to do, how often, and how to pick the right approach for your business. Why website maintenance matters Neglecting maintenance increases risk: outdated software is the most common way sites get hacked, slow pages lose visitors, and untested backups can leave you offline for days. Routine maintenance reduces downtime, protects customer trust, and preserves the SEO value you’ve already earned. What a good maintenance plan includes A practical maintenance plan covers technical and content tasks. At minimum it should include: - Security updates and access hardening - Daily or frequent backups with tested restores - Uptime and error monitoring - Performance tuning (caching, images, scripts) - Monthly SEO health checks and content reviews - Clear...

Introduction In 2026 a service website must do more than look good — it has to produce predictable leads. This guide gives small business owners, founders, and marketers ten practical website ideas, the essential pages and conversion elements each needs, plus a short checklist to launch fast and see results. How to use this guide Pick the idea that matches your business (local or B2B). Use the suggested pages and conversion blocks as a template you can replicate. Build out local or industry landing pages and focus on one measurable CTA to start gathering weekly leads. For real-world builds and templates, see our site: https://prateeksha.com ?utm_source=blogger and our blog collection at https://prateeksha.com /blog?utm_source=blogger. This post is an overview of the full guide here: https://prateeksha.com /blog/website-ideas-2026-service-business-lead-gen?utm_source=blogger 10 service website ideas that actually convert Each idea below lists the pages to include, the SEO angle ...