Website Design, Ecommerce & SEO Tips by Prateeksha Web Design

Introduction Growing a Shopify store means solving more than design problems — you’ll face speed, SEO, and architectural decisions that directly affect conversions. This guide answers advanced, practical questions we get at Prateeksha Web Design and gives clear actions you can take today to improve performance, stability, and search presence. Quick wins to speed up your Shopify theme (without changing the design) If you can’t redesign right now, use these technical improvements to cut load times and boost conversions: Compress and serve responsive images (WebP where possible). Remove unused apps and third-party scripts. Enable lazy loading for offscreen images and videos. Defer non-critical JavaScript and consolidate script loads. Strip unused CSS and avoid inline-heavy styles. These changes usually keep your visual design intact while significantly improving Core Web Vitals and perceived speed. Fixing CLS on product pages Cumulative Layout Shift (CLS) frustrates shopper...

Introduction Next.js is a popular framework for building fast, SEO-friendly websites. For small businesses, founders, and marketers, the right Next.js choices mean better performance, higher search rankings, and more leads. Below are practical answers to common advanced questions — written in plain English so you can act on them or discuss them with your developer. Fonts and reducing CLS (Cumulative Layout Shift) Slow-loading custom fonts often cause content to jump, which hurts user experience and SEO. To reduce CLS: Use built-in font optimization (local fonts or Google Fonts) so fonts are preloaded. Apply a font-display strategy like swap so content appears immediately with a fallback font. Host key fonts locally when possible to remove third‑party delays. These small changes make pages feel faster and keep visitors engaged — something our team at Prateeksha Web Design applies to client projects ( https://prateeksha.com ?utm_source=blogger). Images: remote images and ecom...

Quick intro Web design should help your business get noticed, convert visitors into leads, and load fast on every device. This FAQ-style guide answers common questions owners, founders, and marketers ask about building and running modern websites — with practical tips you can act on today. What is web design, really? Web design is more than making pages look nice. It blends visual design (layout, color, typography) with usability, accessibility, and performance. A good site guides visitors to take action — book a call, buy a product, or join your mailing list — while staying fast and search-friendly. What’s a domain name? The 'www.webdesign.com' part of a URL is called the domain name. Think of it like your online street address. Pick a domain that’s short, brandable, and easy to spell. If you’d like help choosing or registering a domain, see how we help clients at https://prateeksha.com ?utm_source=blogger. Can I use Google Web Designer assets on my site? Yes. Google ...

Why modern websites need React Hooks — fast and friendly UI If your business wants a website that feels modern, loads fast, and helps convert visitors into leads, the way your site manages UI and data matters. React Hooks — especially useState and useEffect — let developers build interactive pages (forms, blog lists, dashboards) that are easier to maintain and perform better on the web. This short guide explains those two hooks in plain English, shows practical patterns for real websites, and gives a checklist you can share with your dev team or agency. What useState does (in plain terms) useState is how a function component keeps track of changing values — think form inputs, toggles, or counters. It gives you a value and a setter that tells React: “this changed, re-render the UI.” Why that matters for your site: - Keeps form fields in sync so users don’t lose typing. - Lets UI elements (like mobile menus or favorite buttons) respond instantly. - Helps ensure consistent state th...

Why this matters for your business A fast, simple contact form that validates entries and opens WhatsApp for quick follow-up is one of the highest-impact features for local businesses, SaaS startups, and service providers. It turns casual visitors into real conversations without complicated backend systems. This post explains the practical choices and steps so you can ship a reliable lead flow quickly. What you’ll get A focused approach that balances speed, privacy, and conversion: - A short contact form capturing name, phone (for WhatsApp), email, and message. - Client-side validation to reduce bad leads and improve agent efficiency. - A safe "click-to-chat" flow to open WhatsApp with a pre-filled message. - Practical tips on storing leads, tracking conversions, and complying with privacy rules. If you want the full technical walkthrough used to build this exact form, see the complete tutorial on our blog: https://prateeksha.com /blog/build-a-lead-capture-contact-form-...

Introduction Expanding internationally feels hard, but Shopify Markets is designed to let a single Shopify store sell to multiple countries without spinning up separate sites. This guide breaks down what to plan, how to set it up, and the practical choices—pricing, taxes, shipping, and currency—that most small businesses trip over when they go global. If you want help implementing any of this, our team at Prateeksha has hands‑on experience: https://prateeksha.com ?utm_source=blogger. You can also read more resources on our blog: https://prateeksha.com /blog?utm_source=blogger or this deeper walkthrough: https://prateeksha.com /blog/how-does-shopify-markets-work?utm_source=blogger. What Shopify Markets is (and when to use it) Shopify Markets is a central settings layer inside your Shopify store that groups countries into “markets” so you can assign domains, currencies, languages, pricing rules, duties/taxes, and payment methods per region. It’s great when you have one brand and ca...

Quick intro Starting a blog in 2026 still pays off — if you treat it like a small content business. Spend a little time picking the right niche, set up a fast site, and publish consistently. The payoff is steady traffic, qualified leads, and eventually revenue. Pick a clear goal and niche Decide what the blog is for: brand awareness, lead generation, or product sales. Your goal shapes everything — platform choice, content format, and monetization. Use this quick niche test: - List 10 topics you enjoy or know well. - Check basic demand with Google Autocomplete, People Also Ask, or a free keyword tool. - Search the top 10 results for your seed queries — if big publishers dominate, find a narrower subniche. Score ideas for passion, demand, and competition. Pick the one that balances passion with measurable demand. Choose platform & hosting (recommendation) For business owners who want control and performance, managed WordPress is the sweet spot: fast, secure, and exportable. ...