Website Design, Ecommerce & SEO Tips by Prateeksha Web Design

Introduction Responsive design isn’t just “make it fit phones.” It’s a mix of design, development, performance, accessibility, and testing that determines real cost and business impact. If you’re a small business owner, founder, or marketer deciding between proposals, this guide helps you understand what drives price—and what to watch out for. Why responsive pricing varies so much A $3,000 responsive site and a $60,000 responsive site can both claim the label—but they’re not comparable. Budget depends on complexity: number of page types, custom components, integrations, and how much testing and optimization you require. Think of “responsive” as a spectrum from basic CSS breakpoints to full design systems and performance engineering. What you’re actually paying for Most proposals break down into a handful of core areas. If those areas are missing or vague in a quote, ask questions before signing. Discovery & content strategy: clarifies which pages and user journeys matter m...

Introduction India’s ecommerce market is growing fast, and that growth changes what shoppers expect from your website. If you run a small business or a marketplace, you need a mobile-first site that loads quickly and builds trust — or you’ll lose customers before checkout. Why this matters to your business More first-time online shoppers, more budget phones, and spotty networks mean design choices that worked five years ago may no longer convert. Mobile now dominates sessions, and users expect clear pricing, fast pages, and familiar payment options. Simple UX improvements can lift revenue without a full redesign. Three priorities: UX, speed, trust Focus on three things that consistently move the needle: - Mobile-first UX: make buying easy with thumb-friendly layouts. - Performance: fast pages keep users engaged and improve SEO. - Trust: clear payments, delivery, and return policies reduce friction. These are practical, measurable priorities you can test quickly. Mobile-first U...

Intro Slow websites lose customers. If your WordPress site feels sluggish on mobile, you’re likely missing leads and hurting SEO. This guide gives clear, prioritized steps you can follow today to speed up your site and improve mobile responsiveness—without breaking your design. Why speed and mobile matter Visitors expect fast, smooth experiences. Even a one-second improvement in load time can raise conversions and reduce bounce rates. For small businesses, that translates directly into more leads and better search visibility. Quick roadmap Follow this simple order to get the most impact fast: 1. Measure baseline performance. 2. Apply low-risk fixes: caching, CDN, image work. 3. Remove or replace heavy plugins. 4. Tidy theme and CSS, then monitor. Measure first Don’t guess—measure. Use lab tools and real-user data to see what’s actually slowing you down. Run Lighthouse for lab metrics and check Core Web Vitals via Google Search Console to see field data. Record multiple mobile ...

Introduction If your website needs to drive leads, search visibility matters — and that starts inside the admin. At Prateeksha Web Design we build Filament admin panels with SEO fields and previews so editors publish pages that are search- and social-ready without second-guessing. Learn the practical fields, guardrails, and workflow that help small teams move faster and protect rankings. Why add SEO fields inside the admin? Putting SEO inputs directly into the content editor makes SEO part of the writing process instead of an afterthought. Editors get instant feedback (SERP and social previews), see validation warnings, and can correct issues before a page goes live. That reduces rework, prevents broken links, and keeps content aligned with your brand messaging. Essential fields and tools to include When we design a Filament admin for clients, we include a compact, high-impact set of fields and tools that fit editorial workflows. A single “SEO” panel can give editors everything ...

Introduction If your online store feels slow, confusing, or doesn’t rank the way you expect, a custom e-commerce approach can fix that. A tailored site gives you control over speed, SEO, and checkout flows so you can convert more visitors into customers. Why custom e-commerce matters Off-the-shelf themes and plugins are great for getting started, but they often add unnecessary bloat and limit what you can do. Custom development lets you prioritize the customer journey that matters to your business — faster category pages, smarter search, and checkout flows designed to reduce abandonment. Architecture and the building blocks of speed Good architecture makes everything easier later: faster pages, simpler scaling, and clearer ownership of features. Decide early whether you’ll use a hosted platform (Shopify), plugin-based (WooCommerce), a traditional monolith, or a headless/composable stack (React/Vue front end with APIs). Key components to include: - CDN and edge caching for stati...

Introduction If your website isn’t turning visitors into leads, poor content is often the reason. A skilled content writer does more than write — they clarify your offer, help you rank in search, and nudge visitors toward contact or purchase. Why hire a content writer? Small businesses need clear, persuasive content that works across search and sales. A professional writer translates features into outcomes, answers the searcher’s intent, and structures pages so both people and search engines understand your value. That combination directly improves discoverability, trust, and conversion rates. What a content writer does (short list) A good business content writer will typically handle: Keyword and intent research to know what your audience is searching for. Service pages and landing copy that focus on benefits, not just features. Blog posts and guides that attract prospects and build authority. Case studies or proof that reduce buyer hesitation. Conversion elements: headli...

Why this matters for your business If your website collects leads, processes orders, or hosts important content, backups aren’t optional — they’re insurance. But backups only help when they can be restored quickly and reliably; that’s where restore testing comes in. Reliable backups protect revenue, reputation, and time. Small businesses and marketing teams need a simple, repeatable process that guarantees you can get back online without surprises. The core idea in plain English Backups are copies of your data. Restore testing is the practice of actually using those copies to recreate your site in a safe place — on a schedule. Doing both regularly catches hidden problems like corrupted files, missing environment keys, or incompatible database migrations before an incident hits production. Simple goals every team should set Have automated daily backups for critical data. Define how much data loss you can tolerate (RPO) and how long you can be offline (RTO). Run full restore t...