Website Design, Ecommerce & SEO Tips by Prateeksha Web Design

Introduction Picking a website idea in 2026 feels different — AI tools, subscriptions, and local marketplaces change the playbook. The smartest approach is a simple, repeatable framework that balances demand, competition, and how you’ll make money. The quick framework: five things to score Before you build, score each idea on five practical criteria. Score 1–5 (1 = weak, 5 = excellent) and total the points (max 25). Search demand — Are people actively searching for this topic? Competition — Are top results dominated by strong brands or low-quality gaps you can exploit? Monetization — Is there a clear revenue path (ads, affiliate, subscriptions, lead fees, product sales)? Build complexity — How hard is the minimum viable site to build and maintain? Time-to-first-revenue — How fast can you realistically get your first paying customer? Use the score to prioritize: 1–10 = rethink, 11–17 = testable, 18–25 = prioritize. How to evaluate each criterion quickly You don’t need...

Secure logins matter — for customers and for your business If your website or app lets customers sign in, you’re responsible for keeping those accounts safe. A data breach or account takeover hurts trust, conversions, and your brand. Laravel Sanctum is a practical, lightweight tool that helps developers secure both browser-based single-page apps (SPAs) and native mobile apps without an enterprise identity stack. This article explains the choices and trade-offs in plain language, shows the patterns we use at Prateeksha Web Design, and gives a simple checklist you can share with your technical team. Why Laravel Sanctum is a good fit for small businesses Sanctum is built for teams who want secure authentication without heavy complexity. It supports two common approaches: - Cookie-based sessions for browser SPAs (best when you control the frontend and backend domains). - Token-based authentication for mobile apps, third-party integrations, or server-to-server use. Both approaches in...

Introduction If your website brings in customers, a broken or lost site costs real money and credibility. A practical Laravel backup strategy turns that risk into a recoverable event — not a crisis. This guide explains a production-ready spatie/laravel-backup setup in plain language, so you can protect revenue and reputation. Why backups matter for small businesses Backups are insurance for your website. They let you recover from accidental deletions, bad deployments, hosting outages, or ransomware without scrambling. For business owners and marketers, the goal is simple: keep downtime and data loss to a minimum so leads keep coming. What spatie/laravel-backup does (quick overview) spatie/laravel-backup is a popular Laravel package that packages up your database and files, compresses them, and sends them to remote storage like Amazon S3. It also supports retention rules, notifications, and cleanup — everything a business needs to keep backups manageable and reliable. Core eleme...

Modern Shopify features every small business should know Shopify has changed a lot in recent years. If you run a small business, scaling store features like B2B pricing, bundles, subscriptions, or checkout customizations no longer requires hacks — you just need to know which new tools to use and when. At Prateeksha Web Design we help founders and marketers pick the right Shopify path for performance, conversion, and maintainability. Read on for clear, practical answers to common advanced questions and short implementation tips you can act on today. Tiered pricing and B2B price lists — simple, supported options Shopify now supports native tiered pricing and customer-specific price lists for merchants on Shopify Plus. That means you can show different prices to different buyers without custom checkout code. If you’re not on Plus, reliable apps such as Wholesale Club or Bold Custom Pricing let you offer tiered pricing based on customer tags or quantities. Key points to check: - Ens...

Introduction As your Shopify store grows, the technical decisions you make about content structure, themes, and performance can make or break conversions. This post breaks down practical, non-technical answers to common advanced Shopify questions so you can keep a fast, maintainable, and scalable store. If you want hands-on help, we work with merchants to implement these best practices at https://prateeksha.com ?utm_source=blogger and publish deeper guides at https://prateeksha.com /blog?utm_source=blogger. This article is part of our ongoing Shopify series: https://prateeksha.com /blog/shopify-faqs-beginner-to-advanced-part-4?utm_source=blogger Metaobjects vs. Metafields: which to use? Metafields are great for attaching single pieces of extra data (like a material or care note) to specific resources. Metaobjects are a step up: they let you define reusable content types with multiple fields and relationships. Use metaobjects when you need: - Structured entries (e.g., FAQ item wi...

Introduction A clear, consistent pricing table does more than show numbers — it builds trust and nudges prospects to take action. For small businesses and marketing teams, a reusable pricing table component in React means one place to manage plans, consistent design across pages, and faster updates when promotions change. Why a reusable pricing table matters Building a single component that renders any package you feed it saves time and reduces errors. Instead of hard-coding prices on multiple pages, you keep one source of truth (JSON, CMS, or API) and render it wherever you need. That consistency helps with conversions and makes A/B testing or seasonal discounts simpler to manage. What to include in your pricing data Design the package data so it’s flexible and safe. At minimum, include: - id (stable key for analytics and rendering) - name and short description - numeric price, currency, and interval (monthly/yearly) - an ordered list of features or limits - CTA text and option...

Introduction Local marketplaces and directories still deliver some of the best returns for founders and small agencies in 2026. They tap strong local intent, are relatively SEO-friendly, and offer clear paths to recurring revenue. This post gives a concise playbook: 20 niche ideas, how to structure listings, monetization options, and a practical launch checklist. Why local directories still win People search for services with local intent ("plumber near me", "tutors in [city]"). If you focus on one city and one vertical first, you concentrate SEO signals and build trust faster. Directories also let you test monetization (subscriptions, paid leads, featured spots) without huge inventory risk. 20 niche ideas (quick list) Pick one niche and one city to start. Here are 20 ideas you can launch and monetize quickly: 1. Home services (plumbers, electricians) 2. Niche contractors (roofers, masons) 3. Health & wellness pros (therapists, nutritionists) 4. Pet se...