Posts

Showing posts from 2023

35 Ways to Get Targeted Website Traffic

Image
Getting more people to visit a website is always a good idea. The main goal of most digital advertising campaigns is to get more people to visit a site. But it can take a lot of work to find new ways to get people to visit your website. So that you always have options, I've compiled a list of simple things you can do to increase website traffic. How to Use Content to Boost Traffic to Website It's important to make high-quality content if you want to rank well in Google, get people to visit your website, and become more visible online. Here are some methods for driving traffic to your website with content: 1. Display ads. Display ads are a simple form of online marketing that use banners and other things that can be clicked on and hosted on other websites . Try to find openings on websites that are trusted and get a lot of traffic. You can do this with well-known tools like Outbrain and Taboola. 2. Focus on evergreen topics Covering news and popular topics might bring in m...

Navigating the AI Revolution - The Future of Blogging in 2024

Image
As we step into 2024, the landscape of content creation and blogging is undergoing a seismic shift, propelled by the rapid advancement of artificial intelligence (AI). The traditional notion of blogging , once seen as a personal or informal way of sharing thoughts, is now evolving into something far more strategic and multifaceted. In this era of digital transformation, where AI tools are becoming more accessible and sophisticated, a crucial question arises: How does blogging retain its relevance and effectiveness? In this insightful exploration, we delve into a conversation with Brian Casey, a seasoned coach and content strategist, to unravel the nuances of blogging in the context of AI's rise. We're not just discussing the survival of blogging as a form but its evolution into a more dynamic and impactful medium of sharing knowledge and engaging audiences. From redefining the essence of blogging to leveraging AI for enhancing content quality while maintaining authenticit...

Getting Started with Shopware - Building Your First Hello Plugin

Image
Welcome to "Getting Started with Shopware: Building Your First Hello Plugin", a comprehensive guide designed for developers embarking on their journey with Shopware plugin development . This tutorial is tailored to help you grasp the fundamentals of Shopware, a leading e-commerce platform, by guiding you through the process of creating a basic yet essential Hello Plugin. Whether you're new to shopware or looking to refresh your skills, this guide will provide you with step-by-step instructions, best practices, and insightful tips to ensure your first plugin not only works seamlessly but also lays a strong foundation for more complex shopware development projects in the future. Getting Started with Shopware: Building Your First Hello Plugin 1. Introduction to Shopware Description: Begin with an overview of Shopware, its significance in the e-commerce world, and why learning to create plugins for this platform is beneficial for developers. 2. Setting Up the Developmen...

Navigating the Flipboard Digital Landscape with Sumeet Shroff

Image
In the ever-evolving world of social media, Flipboard stands out as a unique platform that combines the art of content curation with the appeal of a personalized magazine. This blog post delves into innovative strategies for leveraging Flipboard's distinctive features to maximize your digital presence. Whether you're a marketer, content creator, or just an enthusiast looking to enhance your Flipboard experience, these strategies will guide you in creating visually appealing magazines, engaging effectively with your audience, and harnessing the platform's tools for greater reach and impact. From mastering the art of content curation to optimizing for search and discoverability, we will explore how to use Flipboard not just as a tool for information, but as a canvas for digital creativity and engagement. Innovative Strategies for Flipboard 1. Understanding Flipboard’s Unique Ecosystem: Explain how Flipboard differs from other social media platforms with its magazine-style ...

MERN Mastery - Your Ultimate Guide to Building Dynamic Web Apps

Image
Navigating the MERN Stack: A Beginner's Roadmap to Full-Stack Success Welcome to MERN Mastery, where we dive into the exciting world of full-stack web development using the MERN stack. In this comprehensive guide, we'll explore how the synergy of MongoDB, Express.js, React, and Node.js creates a powerful platform for building dynamic, scalable, and responsive web applications. Why MERN? The MERN stack stands out as a modern approach to web development . It's designed to offer a seamless development experience from front to back, enabling you to build robust applications with ease. This stack is not only about using JavaScript across the entire development process but also about leveraging the unique strengths of each component: MongoDB: A flexible NoSQL database that allows for scalable data storage. Express.js: A minimal and flexible Node.js web application framework that provides a robust set of features to develop web and mobile applications. React: A declarative...

Sumeet Shroff's Take on the Top 12 Headless CMS of 2024

Image
Headless Content Management Systems (CMS) have increasingly become a vital part of the web development landscape, particularly as we step into 2024. These systems allow for greater flexibility, scalability, and performance, especially in a world where content needs to be delivered across multiple platforms and devices. Unlike traditional CMS platforms, headless CMSs provide the backend content management capabilities without dictating the front-end presentation layer, making them ideal for building applications with modern architectures such as JAMstack. What is a Headless CMS? A headless Content Management System (CMS) is a modern approach to content management that separates the back-end content repository, where the content is stored and managed, from the front-end presentation layer, where the content is displayed. This separation allows greater flexibility and freedom in how and where content is presented. Characteristics of a Headless CMS: 1. API-Driven: A headless CMS typica...

How To Choose the right Ecommerce Platform for your online Business

Image
In 2023, the e-commerce landscape is more dynamic and competitive than ever. This guide, "The Essential Blueprint for E-Commerce Success in 2023," is crafted to help businesses of all sizes navigate this complex environment. It focuses on key strategies and tools necessary for building a successful e-commerce presence. From understanding the latest market trends to implementing cutting-edge technologies, this guide covers everything needed to stay ahead in the digital marketplace. The Essential Blueprint for E-Commerce Success in 2023 1. Market Trends and Consumer Behavior: Insight into the latest e-commerce trends and evolving consumer preferences. 2. Choosing the Right E-Commerce Platform: Factors to consider when selecting an e-commerce platform that aligns with your business goals. 3. Optimizing User Experience: Strategies for creating a seamless and engaging online shopping experience. 4. Leveraging Marketing and SEO: Effective marketing techniques and SEO practice...

Digital Alchemy - Exploring Niche Websites That Transformed Unique Ideas into Online Goldmines

Image
In the vast expanse of the internet, finding a unique niche that can be turned into a successful online business is akin to striking gold. This blog delves into the fascinating world of niche websites that have achieved remarkable success by capitalizing on unique, often overlooked market segments. From quirky product offerings to specialized services, these digital endeavors exemplify innovation, creativity, and entrepreneurial acumen. Join us as we explore these inspiring stories, uncovering the secrets behind their success and the lessons they offer for aspiring digital entrepreneurs. Prateeksha Web Design :** Your Online Success Starts Here From concept to reality, we bring your online vision to life. We combine creativity, expertise, and dedication to make your idea a thriving online business. Ready to get started? Reach out today, and let's turn your idea into profit! Fill in a form or +91 98212 12676 Exploring Niche Websites That Transformed Unique Ideas into Online Goldm...

14 Tips on How to Make WooCommerce Search Engine Friendly

Image
Search engine traffic is more effective than other sources since Google is the primary provider of it. Google search results are essential to your Google ranking. After your advertisements have stopped running on paid and social media platforms, this method still works. The search engine optimization (SEO) required to boost your WooCommerce shop will need time and effort, but the long-term advantages are worth it. WooCommerce SEO, when properly executed, is a much better investment than paid advertising, since it will lead to repeat business over the long term. You should note these pointers. WooCommerce is a free WordPress eCommerce plugin. This plugin lets WordPress users operate a successful online store. The plugin is open-source, so users may create extensions and customise the shop to their liking. Transformative SEO Solutions Harness the power of search and drive traffic like never before. Optimize Today 1. Install Rank Math. The free SEO plugin Rank Math is really use...

Gain a Competitive Edge By Leveraging Professional Website Designers From Mumbai

Image
As a business owner, you may be wondering if working with website designers in Mumbai is worth your time and money. Yes, that is the clear answer. Professional web design services can help you make a website that looks good, brings in customers, boosts sales, and improves your business's image as a whole. When you work with experienced website designers in Mumbai, you can use their creativity and knowledge. They can make solutions for web design that are tailored to your business's needs. Also, they can give you advice on how to present content on your site so that it speaks to people who might buy from you. With their help, you can make a website that looks good and is easy to use. This will keep customers interested and turn leads into sales. Compared to other cities around the world, the price of professional web design services in Mumbai is pretty low. This makes it easier for small businesses to spend money on good websites without going bankrupt. Experienced website ...

Best Practices For Healthcare Website Design

Image
When designing a website for healthcare, clinic, medical organisations and healthcare websites for professionals, you have to remember some key points related to healthcare website design. The site has to be very concise, precise and yet informative about the organisation, its expertise, its services and remedies or solutions, it has to offer. Every word needs to be checked for credibility, factual accuracy and spelling. Care needs to be taken for any misleading information. The site should offer booking an appointment, scheduling an appointment or contact details of the doctors and nurses in case of an emergency. Communication is the key point here. People visit the website for information about medical problems, clinical tests, or when there is an emergency. It is imperative that the site can provide clear information regarding the services, address, contact details, opening hours, clinical tests they conduct, policies and contact details of the doctor or the person in charge etc...

15 Ideas for Web Entrepreneurs who want to start a business online.

Image
Are you a Web Entrepreneurs looking for online business ideas that could assist you in starting your own startup? Then you've come to the right spot since you'll discover some of the most in-demand web startup development business ideas right here on this page. The Net is constantly growing and evolving with more and more startups being started to cater to the requirements of our ever-evolving world. Having an idea is the most crucial step in starting a business! To create a business, you must first have an idea and then develop those ideas into software products. There are millions of people who have fantastic ideas but cannot put them into reality for various reasons. Numerous people are making money online in one or other ways, including: Web designing Affiliate marketing Surveys, search, and reviews Blogging Freelancing Online tutoring sessions or classes Language translating Online Consultancy E-commerce Social media management and strategy. Online Data entry jobs...

Top 13 Benefits Of Using Laravel Framework

Image
PHP is an excellent programming language for developing web applications. Depending on your needs, you can select from a variety of frameworks. Laravel is one of the most powerful PHP frameworks available for learning. Laravel PHP, one of the most popular rapid web app development frameworks, provides significant application security. As the demand for rapid development grows, 70,000 web applications are currently being developed. Laravel PHP framework is the most popular fast web application development framework and provides significant security to applications. It is why 70,000 web applications are developed on it today as the demand for rapid development grows. What is Laravel? Taylor Otwell, the creator and maintainer of the Laravel framework, was looking for a more sophisticated alternative to the CodeIgniter framework when he created and maintained it. Symfony has had a significant impact on its architectural patterns. More people are using this framework because of the ad...

Maximizing Your Online Presence Through Regular Website Maintenance

Image
As a business owner, I know how important it is to have a website that is always up-to-date and well-kept. A website can help your business grow and reach new customers. Because of this, I think it's important to have website maintenance services . Website maintenance services take care of your site on a regular basis to make sure that all of its parts are working properly. This includes things like adding new content, fixing bugs, adding security patches, etc. Regular maintenance will also let you use the latest digital marketing strategies, optimise your site for search engine optimization (SEO) , and use a content management system to better control your online presence (CMS). Having a regular plan for website maintenance is good for a lot of reasons. Not only does it help keep your site running smoothly and securely, but it also makes sure you have the latest features on your site, which can increase user engagement and improve performance overall. A well-kept website can ...

Designing for Impact - Professional Websites That Stand Out

Image
In the ever-evolving world of digital presence, a well-designed website is crucial for making a lasting impression. Sumeet Shroff, a seasoned professional in website design , brings a wealth of knowledge and experience to the table. In this blog, Sumeet shares his insights on the best practices and innovative strategies essential for creating a top-tier website. From understanding the importance of user-centric design to implementing the latest technological advancements, this guide is an invaluable resource for anyone looking to elevate their website's design and functionality. Join us as we explore the key elements that set the standard in professional web design . Transform Your Online Presence: Expert Tips for Dynamic Website Design 1. Responsive Design: Emphasize the importance of a website design that adapts to various devices and screen sizes, ensuring a seamless user experience across desktops, tablets, and smartphones. Ensure the site is compatible with various devices...

Navigating the Ecommerce Website Development Journey - A Step-by-Step Guide

Image
In the ever-evolving world of online commerce, building a successful ecommerce website is both an art and a science. Sumeet Shroff, a seasoned ecommerce developer, brings you a comprehensive guide that delves into the step-by-step process of creating an online store that not only looks great but also performs exceptionally. From understanding your target market to selecting the ideal CMS and ensuring mobile compatibility, this guide covers all the essential aspects you need to know. Whether you're starting from scratch or looking to refine an existing online store, these insights will help you navigate the complex journey of ecommerce website development." Mastering Ecommerce Development: A Comprehensive Guide by Sumeet Shroff 1. Understanding the Basics: Define your niche, target audience, and unique selling proposition. Research competitors and analyze successful online stores. This groundwork ensures strategic development and alignment with market demands​​. 2. Unders...

Mastering Page Speed in 2024 Essential SEO Strategies for optimal performance

Image
What is Page Speed in SEO? The Latest Best Practices for Page Speed Optimization In the dynamic world of the internet, rapid technological advancements have further elevated customer expectations. Today, users demand lightning-fast website loading times, with a significant portion of them abandoning sites that fail to load promptly. Recognizing this trend, Google's updated algorithm places even greater emphasis on page speed, directly impacting SEO rankings and user engagement. Understanding Google's Page Speed Criteria in the Current Context: Google's evaluation of page speed now encompasses a broader range of metrics, reflecting its commitment to an enhanced user experience. These include: 1. Largest Contentful Paint (LCP): This key metric measures the time taken to render the largest content element visible in the viewport. It's a critical factor for user experience, as it indicates when the main content of a page becomes readable. 2. Cumulative Layout Shift (C...

3-Day Workshop on Ultimate AI Content Machine

Image
Introducing HighLevel's December Virtual Workshop "Ultimate AI Content Machine" With Frank Kern December 4th - 6th, 2023 @ 12 PM ET Join Us for a 3-Day Workshop and Learn How to Create the ULTIMATE AI-Powered Content Machine for Your Business Day 1 Overview, Mission, Domain How the process works Finding A Mission Finding An Unforgettable Domain Day 2 The Money Machine -How To Set Up A Lead Catcher -The Super Simple Sequence Day 3 What to Post and How -AI OG advertorial structure -How To Schedule -The Saturation Method Read More

Maximizing Profits in SaaS - Key Strategies for SaaSPreneurs

Image
In the rapidly evolving world of technology, Software as a Service (SaaS) has emerged as a revolutionary model, reshaping how businesses operate and deliver value to their customers. With its unique challenges and opportunities, the SaaS industry demands a strategic approach to ensure profitability and sustainable growth. "Maximizing Profits in SaaS: Key Strategies for SaaSPreneurs," is designed to be an essential guide for entrepreneurs venturing into the dynamic realm of SaaS. Here, we delve into the core strategies that drive success in this sector, from understanding the SaaS business model to implementing cutting-edge techniques for customer acquisition, retention, and innovation. Whether you're a startup owner or an established SaaSPreneur, this blog offers invaluable insights to help you navigate the intricacies of the SaaS world and steer your business towards unparalleled success. Read More

Climbing the Google Ladder - Top Tactics to Boost Your Website's Ranking

Image
In today's digital era, having a strong online presence is paramount for any business or individual looking to make a mark. The internet is a vast ocean of information, and standing out can often seem like an insurmountable task. However, with the right strategies and understanding of digital dynamics, it's entirely possible to position your website prominently on the first page of Google - the world's most used search engine. This blog post delves into the best practices and strategies to enhance your website's visibility and ranking on Google. Whether you're a budding entrepreneur, a seasoned blogger, or a small business owner, these insights will guide you towards achieving that coveted spot on Google's first page. About the Author - Sumeet Shroff Sumeet Shroff is a name synonymous with expertise in the realm of digital marketing. With years of hands-on experience, Sumeet has carved a niche for himself as a skilled digital marketing expert, known for his ...

Mastering Website Maintenance - Essential Tips and Tricks

Image
In today's digital world, having a website is crucial for any business or personal brand. But it’s not just about having a site; it's about keeping it running smoothly and efficiently. This guide will walk you through the essential steps of website maintenance. From security measures to content updates, we’ll cover all you need to know to keep your website up-to-date, secure, and engaging for your audience. Prateeksha Web Design : Your Online Success Starts Here From concept to reality, we bring your online vision to life. We combine creativity, expertise, and dedication to make your idea a thriving online business. Ready to get started? Reach out today, and let's turn your idea into profit! Fill in a form or +91 98212 12676 or Whatsapp us Mastering Website Maintenance - Essential Tips and Tricks 1. Regular Content Updates: Emphasize the importance of keeping the content fresh and relevant. This can include updating blog posts, news sections, and product information. 2...

Turning Your Passion into Profit - A Budget-Friendly Guide to Monetizing Your Hobby

Image
In the vibrant tapestry of today's entrepreneurial landscape, transforming a beloved hobby into a thriving business is a dream many aspire to. The allure of turning passion into profit is undeniable, but navigating this transition can be daunting, especially when budget constraints come into play. This guide is dedicated to helping aspiring entrepreneurs bridge the gap between a leisure pursuit and a lucrative venture, all while maintaining financial prudence. Whether you're an artist, a baker, a coder, or a craftsman, this journey from hobbyist to business owner is paved with opportunities and challenges alike. Read More https://prateeksha.com/blog/turning-your-passion-into-profit-a-budget-friendly-guide-to-monetizing-your-hobby/

The Future Of Pay Monthly Websites in 2024

Image
The future of pay monthly websites appears very promising, marked by several key trends and developments:. In this blog, we elabroate all the advantages and disadvantages of Pay Monthly Websites What is Pay Monthly Websites "Pay Monthly Websites" refers to a web design and hosting business model in which clients pay a monthly charge rather than a significant upfront payment for the design, development, and hosting of a website. This approach frequently includes continuous maintenance, upgrades, and, in some cases, marketing services. It is intended to make website ownership more accessible and affordable, particularly for small enterprises or individuals who may not have the resources to make a substantial initial investment. Read More

Top 29 Gatsby Websites for Design Inspiration

Image
1. Prateeksha Web Design Company | Top Web Design and Development Company, Andheri, Mumbai Prateeksha Web Design Company The design utilizes a clean, corporate aesthetic with a blue and green color palette, conveying professionalism. Crisp imagery paired with clear, concise text sections promotes easy navigation and a strong brand message. The layout is structured with ample white space and a well-organized hierarchy of information, allowing for quick user orientation. The use of icons and varied typography helps to differentiate services and guide the user's eye through the content. Call-to-action buttons are prominently displayed, encouraging user engagement. The website balances visual appeal with functionality, showcasing credibility and a customer-focused approach to web design services. Read More

Web design company Andheri West

Image
About Prateeksha Web Design Company Andheri West A best web design company business has been designing digital experiences like no other in the bustling heart of Mumbai, hidden within the dynamic landscape of Andheri Industrial Estate. Welcome to Prateeksha Web Design, your one-stop shop for all things web in the city of dreams. Prateeksha Web Design Company Andheri West, located in the booming district of Andheri West, is a renowned website design firm that provides a comprehensive range of digital services to assist businesses develop a strong online presence. Our convenient location at Andheri Industrial Estate, Veera Desai Road, Andheri West, allows us to interact with businesses throughout Mumbai and beyond. We understand our local clients' particular demands while embracing a global perspective to offer solutions that stand out in the digital environment. Stay tuned for more Prateeksha Web Design insights, industry trends, and success stories as we go on a journey to ...

30 Restaurant Website for Design Inspiration

Image
Chipotle | Order Now Fast-casual dining chain offering Mexican-inspired dishes. Prioritizes fresh, sustainably-sourced ingredients for customizable meals.Distinctive for its modern ambiance and commitment to transparency in food sourcing. Read More

9 High Profit Margin Online Business Ideas that could pay off in 2024

Image
In the rapidly evolving digital landscape of 2024, the opportunities to create and grow profitable online businesses have never been more accessible. Whether you're an aspiring entrepreneur or a seasoned business professional, the world of online commerce holds immense potential. This blog serves as your comprehensive guide to exploring nine diverse and lucrative online business ideas poised to flourish in the coming year. From e-commerce niche stores and dropshipping ventures to subscription boxes and print-on-demand businesses, we will delve deep into each concept, offering valuable insights, case studies, and actionable steps to help you get started. Join us on this journey as we uncover the strategies, tips, and emerging trends that can turn your online business dreams into a profitable reality in 2024. Whether you're seeking financial independence, creative fulfillment, or entrepreneurial success, this blog is your roadmap to unlocking the doors of opportunity in the...

30 Ecommerce Call To Actions

Image
Effective CTAs capture attention, invoke emotion, and drive action. The above CTAs cover a wide spectrum of ecommerce strategies, from sales and offers to engagement and community-building. Adjust them according to your brand's voice and the needs of your target audience. It's worth noting that crafting a successful CTA is both an art and a science. It requires understanding your audience's preferences, testing different approaches, and continually refining based on feedback and performance data. Remember, the effectiveness of a CTA often depends on its placement, design, and the overall user experience of the website. It's essential to test different CTAs to determine which ones resonate best with your audience. Read More

Future of Artificial Intelligence and Machine Learning in Online Shopping

Image
The era of digitization has brought about a revolution in the way we shop, altering the landscape of the eCommerce industry. As an avid observer and participant in this transformation, I can't help but marvel at the incredible potential of Artificial Intelligence (AI) and Machine Learning (ML) in reshaping the future of online shopping. From the time we log in to an online store to the moment we receive our orders, AI silently works in the background, ensuring a seamless, personalized, and efficient experience. Imagine walking into a store where the prices of products are optimized just for you, where the risk of fraudulent transactions is next to nil, and the search results always hit the mark. Sounds too good to be true, doesn't it? But with AI and ML, this is not just a possibility; it's becoming our reality. The integration of AI in eCommerce is a testament to the merging of technology and commerce in the most advantageous ways. With each passing day, the tools and ...

Branding in the Digital Marketplace - Your Comprehensive Logo Design Guide

Image
How Do I Create a Logo for My eCommerce Website? Hello there, fellow readers! My name is Sumeet Shroff, and if you're anything like me, you realize the value of digital branding. Setting up an internet business entails more than just constructing a website and uploading products; it also entails developing a brand identity that connects with your target audience. One of the most important aspects of that identity? A logo. Your eCommerce site's logo is frequently the first thing your customers notice. It's your brand's face, the emblem that will come to embody all you stand for. Whether you're starting a new internet business or rebranding an existing one, creating the perfect logo can be a daunting endeavor. But don't be concerned! In this blog, I'll walk you through the processes I took to develop a logo that both symbolizes my company and stands out in the congested digital marketplace. Let's get started! What is an eCommerce Logo? A logo is essen...

Unlocking Web Potential - A Comprehensive Guide to AI Integration

Image
How we can use AI in a website 1. Chatbots and Virtual Assistants: Customer Support: Use chatbots to respond to user queries in real time, minimizing the need for human assistance with typical questions. Personal Assistants: Help users complete chores, make reminders, and even propose material. 2. Personalization: Content Recommendation: AI can assess user behavior and preferences in order to recommend related content, products, or services. Dynamic Content Creation: Change the content of the website based on the user's choices, browsing history, and other behavioral variables. 3. Visual Recognition: Image Search: This feature allows users to look for products or content by using images. Interactive Visualizations: Based on user inputs, analyze and depict data in real-time interactive visualizations. Voice Search & Commands: Use voice recognition to help with searches or commands, catering to the growing number of voice-first users. 4. Natural Language Processing (NLP)...

Andheri Website Design Company in Mumbai

About Prateeksha Web Design A web design business has been designing digital experiences like no other in the bustling heart of Mumbai, hidden within the dynamic landscape of Andheri Industrial Estate. Welcome to Prateeksha Web Design, your one-stop shop for all things web in the city of dreams. Prateeksha Web Design, located in the booming district of Andheri West , is a renowned website design firm that provides a comprehensive range of digital services to assist businesses develop a strong online presence. Our convenient location at Andheri Industrial Estate, Veera Desai Road, Andheri West, allows us to interact with businesses throughout Mumbai and beyond. We understand our local clients' particular demands while embracing a global perspective to offer solutions that stand out in the digital environment. Stay tuned for more Prateeksha Web Design insights, industry trends, and success stories as we go on a journey to explore the dynamic world of web design, web appli...

Why You Should Consider Paying for Website Services on a Monthly Basis

Image
Hello, and welcome to our pay-per-month website services! We are experts at making designing and maintaining your website easy and inexpensive. Our pay-per-month website makes getting your site up and running easy without paying much upfront. Our services are excellent for people who want to start their website but don't have much money. With our pay-per-month website design, you can build a site that fits your brand and tells your story. Start today and make your dream come true! Pay Monthly Website Services: What Does It Mean? Pay Monthly Website Services are a way to get a website designed and built without paying a large sum simultaneously. The services give customers a website designed and built on a pay-per-month basis, giving them budgeting options and flexibility. The services include making websites, hosting them, registering domains, and keeping them current. Customers can also choose extra services like marketing their websites, optimizing them for search engines, ...