When I Recommend a Website Redesign Instead of Small Fixes
This article is adapted from the Prateeksha Web Design blog . A website redesign is a bigger investment than most businesses realise going in, so I don't recommend one lightly. When a client comes to me unhappy with their site, my first job isn't to sell a rebuild — it's to work out whether the actual problem can be solved with targeted fixes instead. Most of the time the answer is somewhere in between, and being honest about which side of that line you're on saves a lot of wasted budget. Small Fixes Are Enough When the Foundation Is Sound If a site is fast, mobile-friendly, and structurally sensible, but the copy is outdated, the imagery feels dated, or a couple of pages are converting poorly, that's usually a content and design refresh, not a full redesign. I've fixed plenty of underperforming sites just by rewriting headlines, adding trust signals near the call-to-action, and cleaning up a confusing navigation menu. None of that requires touching the cod...