JavaScript require() vs import: CommonJS vs ES Modules Explained (with Practical Examples)

Introduction
If your website performance, developer workflow, or conversion funnel depends on fast, maintainable code, understanding JavaScript modules matters. Two module systems — CommonJS (require) and ES Modules (import) — shape how your site loads scripts, how fast pages render, and how easy it is for developers to ship updates that improve user experience.
Quick comparison: require() vs import
At a high level: - require() (CommonJS) is the older Node.js-style, synchronous loader used by many legacy packages. - import (ES Modules) is the modern, standardized syntax that supports static analysis and async loading.
For marketing-driven businesses, the practical difference is this: import enables code-splitting and lazy-loading, which can reduce initial page weight and speed up time-to-interactive — directly improving user experience and potentially increasing conversions.
Why this matters for small businesses and marketers
Site speed influences bounce rates, SEO, and ad ROI. Using the right module system helps: - Trim initial JavaScript delivered to users. - Load heavy features (chat widgets, analytics, admin panels) only when needed. - Make your build process simpler and more future-proof.
In short, better module strategy → faster pages → happier visitors → higher chance of leads and sales.
High-level practical examples
You don’t need to be an engineer to appreciate the outcomes: - Static import (import) is declared up front and lets bundlers remove unused code (tree-shaking). - Dynamic import() is asynchronous and lets you lazy-load large components or third-party scripts when a user interacts. - require() is simple and synchronous, which can be fine for small utilities on the server but can block work in scripts if used on the client.
These behaviors mean that most modern front-end tools (Vite, Rollup) prefer ES Modules so they can optimize bundles automatically.
Node.js and package.json basics
On the backend, Node supports both systems, but you must tell Node how to treat files: 1. Set "type": "module" in package.json to make .js files use ESM. 2. Or use .mjs for ESM and .cjs for CommonJS explicitly. Changing this setting affects how all files load, so test carefully before switching a live app.
Migration checklist for developers (short)
If you decide to move from CommonJS to ESM, here’s a simple checklist to share with your team: 1. Add tests and continuous integration so you catch runtime breaks. 2. Choose "type":"module" or adopt .mjs/.cjs naming. 3. Replace module.exports / require() with export / import where practical. 4. Update build tools (Babel, bundler configs) and add explicit file extensions in imports if Node requires them. 5. Run smoke tests on staging and monitor after deploy.
This stepwise approach reduces risk and keeps your site stable while improving bundling and load times.
Common pitfalls and quick fixes
- Error: “Cannot use import statement outside a module” — fix by enabling ESM in package.json or renaming files to .mjs, or use a bundler to transpile.
- Error: “require is not defined” in ESM files — use dynamic import() or Node’s createRequire helper.
- Missing file extensions with ESM imports — add .js/.mjs to paths or configure your bundler.
Sharing these fixes with your developers avoids deployment delays that can affect campaign launches.
When to choose which for your project
- New projects and modern front ends: use ES Modules (import) to get performance and tooling benefits.
- Legacy backend services that rely on older packages: you can keep CommonJS while progressively migrating critical parts.
- If you use Vite, Next.js, or modern bundlers: favor import — they’re optimized for it.
Resources and next steps
If you want practical help applying these ideas to a marketing site or lead-gen app, check out our resources and blog posts. Learn about our services and get in touch at https://prateeksha.com?utm_source=blogger. Read more technical guidance on our blog at https://prateeksha.com/blog?utm_source=blogger and the detailed article about require vs import here: https://prateeksha.com/blog/difference-between-javascript-require-vs-import?utm_source=blogger.
Conclusion — take action
Module choices may sound technical, but they have measurable business impact: faster pages, fewer bounces, and smoother feature delivery. Talk with your development team about introducing ESM and dynamic imports for non-essential scripts. If you’d like help planning a safe migration or optimizing your build for performance and conversions, visit https://prateeksha.com?utm_source=blogger and let’s make your website faster and more effective.
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