How to Connect Shopify to Amazon: Step-by-Step Guide (2024)

How to Connect Shopify to Amazon: Step-by-Step Guide (2024)

Introduction

Want to sell on Amazon without losing the simplicity of managing your store in Shopify? Connecting Shopify to Amazon lets you list products on both platforms, sync inventory, and handle orders from one place — saving time and reducing oversells. This guide walks you through the setup and practical tips so you can start selling on Amazon fast and correctly.

What you'll learn

You’ll get a clear, actionable checklist for eligibility and account setup, a step-by-step connection process, integration best practices, and alternatives if the built-in channel isn’t right for you. If you want a visual walkthrough or ongoing content about ecommerce operations, check https://prateeksha.com/blog or the specific guide at https://prateeksha.com/blog/connect-shopify-to-amazon.

Quick checklist before you start

Before you connect Shopify and Amazon, make sure you have: - An active Shopify paid plan (Basic or higher).
- An Amazon Professional Seller account (Individual accounts usually won’t work).
- Products that meet Amazon’s category and listing rules.
- A backup of your Shopify product data in case of bulk changes.
- Clarity on fulfillment: FBA (Fulfillment by Amazon) or merchant-fulfilled?

If you want help auditing your setup or optimizing your product pages, visit https://prateeksha.com for consulting and examples.

Step-by-step guide

  1. Check eligibility and region support
    Confirm Shopify’s Amazon sales channel is available for your market (US, Canada, etc.). Some features are limited by region or category.

  2. Create or verify your Amazon Seller Central account
    Sign up for a Professional Seller account, complete verification, and accept relevant tax and identity requirements.

  3. Add the Amazon sales channel in Shopify
    From Shopify admin go to Settings > Apps and sales channels, then add the Amazon sales channel or a trusted app like Codisto if the built-in option isn’t suitable.

  4. Connect your Amazon account
    Open the Amazon sales channel inside Shopify, click “Connect Amazon account,” sign in to Seller Central, and authorize Shopify to manage listings and orders.

  5. Configure listings and match ASINs
    Choose which Shopify products to list. Match your products to existing Amazon listings using ASINs (Amazon Standard Identification Number) or create new listings directly from Shopify. Double‑check titles, images, descriptions, and bullet points.

  6. Sync inventory and orders
    Enable inventory sync so changes in Shopify update Amazon stock, and allow Shopify to import Amazon orders. Map SKUs carefully to avoid mismatches.

  7. Review, test, and publish
    Review pricing, shipping settings, and return policies. Publish a small batch first, monitor performance, then roll out more SKUs.

Practical tips for a smoother integration

  • Start with a few SKUs: Test workflows and fulfillment before scaling.
  • Optimize product listings: Clear titles, 3–5 high-quality images, and concise benefits-driven descriptions improve conversion.
  • Use consistent SKUs: Matching SKUs between platforms prevents sync errors.
  • Monitor fees and margins: Amazon’s referral and FBA fees can change profitability; factor them into your pricing.
  • Backup regularly: Export your Shopify product CSV before bulk edits.
  • Decide fulfillment clearly: FBA simplifies shipping but adds costs; merchant-fulfilled gives control but adds operational work.

Alternatives and when to use them

If the built-in sales channel isn't available or doesn’t meet your needs, consider third-party integrators such as Codisto, Sellbrite, or ShoppingFeeder. These tools often provide: - More advanced mapping and automation features.
- Support for additional marketplaces or regions.
- Granular control over pricing and promotions.

Manual listing is another option if you have very few SKUs, but it’s time-consuming and increases the risk of oversells.

Quick example flow

Imagine you sell handmade home decor in Shopify and want to test Amazon. Pick 10 bestsellers, verify they meet Amazon rules, link SKUs and ASINs, enable inventory sync, and choose FBA for faster shipping. Monitor returns and customer messages in Shopify for two weeks, then expand.

Conclusion

Connecting Shopify to Amazon is one of the fastest ways to expand your reach and centralize operations — but it works best when you plan inventory, pricing, and fulfillment up front. If you’d like step‑by‑step walkthroughs, resources, or help implementing the integration, visit https://prateeksha.com/blog/connect-shopify-to-amazon for a focused guide and https://prateeksha.com/blog for broader ecommerce strategy content.

Ready to grow your sales channels? Start with the checklist above, test a small batch of products, and iterate. If you want expert support, consider contacting a consultant to audit your setup and optimize listings so you hit the ground running.

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