How to Use Bundles, Upsells, and Cross-Sells to Increase AOV in Ecommerce

Introduction: spend more per customer without more traffic

If you want more revenue from the same number of customers, increasing Average Order Value (AOV) is the fastest route. With smart bundles, upsells, and cross-sells you can encourage shoppers to add complementary items or choose higher-value options—without being pushy.

In this article you’ll learn simple, practical tactics to raise AOV, where to place offers in the funnel, and how to measure results so you don’t guess.

What you’ll get from this guide

• A clear explanation of bundles, upsells, and cross-sells and when to use each.
• Actionable setup and placement ideas that work on Shopify and WooCommerce.
• Simple metrics to track so you can see real revenue impact. You can also see examples and deeper guides on https://prateeksha.com and on the company blog at https://prateeksha.com/blog. For the full step-by-step breakdown read https://prateeksha.com/blog/how-to-use-bundles-upsells-cross-sells-increase-aov-ecommerce.

Why AOV matters for small businesses

AOV is the average dollar amount a customer spends per order. It directly affects profit, return on ad spend, and how much you can scale marketing. Raising AOV costs far less than acquiring a new customer and improves customer lifetime value over time.

Even a modest AOV increase (10–20%) can lift revenue significantly, especially if your margins are healthy. That’s why it’s worth optimizing the offers customers see while they’re already buying.

Bundles, upsells, cross-sells — what they are and when to use them

• Bundles: Sell two or more products together at a small discount. Use these when products naturally pair (e.g., skincare sets, camera + memory card).
• Upsells: Offer a higher-priced alternative at the right moment (e.g., a premium model at checkout). Use this to increase transaction value without changing the initial intent.
• Cross-sells: Recommend complementary items that enhance the main purchase (e.g., laptop sleeve with a laptop). Use these on product pages, carts, and post-purchase pages.

These tactics work because they increase perceived value and convenience. Done right, customers feel they’re getting a better deal or a more complete solution.

Quick implementation checklist

Follow these steps to add offers without overcomplicating your site: 1. Identify natural pairings in your catalog (accessories, consumables, upgrades). 2. Choose a tool or app: Bundler and Bold Upsell on Shopify, Product Bundles and Checkout Add-ons for WooCommerce. 3. Place offers at high-conversion touchpoints: product pages, cart, and checkout; test post-purchase offers too. 4. Highlight savings, benefits, and urgency (e.g., “save 20% when bought together”). 5. A/B test variations: different discounts, placement, and copy to learn what converts best.

Keep offers relevant and limited in number—three focused options usually outperform a cluttered list.

Real-world example (short)

A beauty brand offered a “Daily Skincare Routine” bundle: cleanser, serum, and moisturizer at 20% off. The bundle was shown on the product page and again in the cart. Many customers who intended to buy one item picked the bundle for convenience and savings, raising AOV by 18% within a month.

Another simple win: an apparel store set free shipping above a $75 threshold. Customers frequently added one more item to reach the target, increasing AOV and lowering overall shipping cost per order.

Measure what matters

Track these metrics to know if your tactics work: - AOV (before and after changes) - Conversion rate of each upsell/cross-sell - Cart abandonment rate - Repeat purchase rate and CLV Use your platform analytics (Shopify Analytics, WooCommerce reports, Google Analytics) and set up custom reports to isolate the impact of bundles and offers.

Conclusion: start small, test fast, scale what works

Begin with one logical bundle or a single upsell on your highest-traffic product page. Measure the results, refine copy and placement, and expand the winners. These tactics compound—small improvements in AOV add up to meaningful revenue growth.

Need help implementing or optimizing offers on your store? Check out https://prateeksha.com for services and examples, browse ideas at https://prateeksha.com/blog, or read the full guide at https://prateeksha.com/blog/how-to-use-bundles-upsells-cross-sells-increase-aov-ecommerce. If you’d rather focus on running your business, contact an expert to set up and test high-converting offers for you.