The Best Products to Sell on Shopify in 2024: Trending, Profitable, and Niche Ideas

Introduction

Picking the right products is the single biggest decision for a successful Shopify store. Choose poorly and you’ll waste time and ad spend; choose well and you’ll build a scalable, profitable business.

In this article you’ll learn which product types are working in 2024, how to evaluate product ideas, and practical testing tactics you can use this week to validate a winning lineup.

The problem: why product choice matters

Thousands of Shopify stores launch every month, but most fail because they either pick products with no demand or enter markets they can’t compete in. Good products combine demand, margin, and the ability to stand out.

You don’t need to be first—just informed. Data beats guesswork: trending interest, competitive gaps, and realistic margins are what separate stores that grow from stores that plateau.

What makes a great Shopify product

A reliable product typically has these traits: - Clear or growing demand (searches, social buzz, steady sales) - Healthy profit margins (aim 30–50% for physical goods) - Reasonable shipping and return logistics - Opportunities for repeat purchases or upsells - A way to differentiate (branding, niche focus, or custom features)

If a product lacks two or more of these, treat it as high risk unless you have a strong brand or unique angle.

Top product categories to consider in 2024

These categories consistently perform well on Shopify and are worth exploring:

• Health & wellness: home fitness gear, massage tools, supplements
• Eco-friendly home: reusable kitchen products, zero-waste swaps
• Work-from-home essentials: ergonomic accessories, lighting, laptop stands
• Pet supplies: smart feeders, personalized items, enrichment toys
• Digital & Printables: courses, templates, planners (high margins, no shipping)

Each category can be approached as private label, dropship, print-on-demand, or digital product—choose the model that fits your capital and skills.

High-margin and low-risk product ideas

If margin and speed-to-market matter most, prioritize: 1. Digital products (ebooks, templates, online courses) — near-zero shipping and strong margins. 2. Print-on-demand apparel and homeware — minimal inventory risk, easy to test designs. 3. Subscription boxes or curated kits — predictable revenue and higher LTV (lifetime value). 4. Private label consumables (skincare, supplements) — higher margins once branding and supply are locked.

A quick fact: digital products often return margins above 70% because there’s no inventory or fulfilment cost to scale.

How to validate product ideas quickly

Testing is cheaper than guessing. Use this four-step validation process: - Research trend signals: Google Trends, TikTok hashtags, Shopify Trending pages. - Competitive scan: search your product keywords and analyze top sellers and reviews. - Margin check: calculate product cost, shipping, Shopify fees, and ad spend to ensure profit. - Small test: run a low-cost Facebook or TikTok campaign or list a sample product with limited stock.

Run tests for 2–4 weeks and measure click-through rate, conversion rate, and cost per acquisition before scaling.

Niche and unique product strategies

Going niche reduces competition and increases customer loyalty. Good niche examples include vegan men’s skincare, retro board game accessories, or eco baby gear. Niche stores can use focused content and community marketing to grow organically.

Unique products—handmade goods, personalized gifts, or local artisan items—command higher prices and create emotional buying triggers. If you go unique, prioritize storytelling and product photography.

Tools and resources

Use these resources to speed up research and setup: - Shopify’s own trending sections and reports for product signals. - Marketplaces like Amazon and Etsy for best-seller ideas and pricing clues. - Supplier directories (AliExpress, Spocket) for dropshipping checks. - For inspiration and deeper guidelines, see https://prateeksha.com/blog/best-products-to-sell-on-shopify and browse practical posts at https://prateeksha.com/blog.

If you want help launching or optimizing your store, Prateeksha Web Design offers product research and Shopify build services at https://prateeksha.com.

Conclusion — take one practical step today

Start by selecting two product ideas: one low-risk (digital or POD) and one higher-margin physical product. Validate both using a small ad test and a quick landing page. Measure results, iterate, and double down on the winner.

If you’d rather move faster with expert support, consider getting professional help to research suppliers, build your Shopify theme, and set up conversion-focused pages—contact Prateeksha Web Design at https://prateeksha.com to get started.