Next.js FAQs (Beginner to Advanced)

Fast answers for small business owners who want better websites

If you care about website performance, SEO, and turning visitors into leads, Next.js is worth knowing. Below you'll find clear, practical answers to the most common Next.js questions — from installation to advanced features — written for founders, marketers, and small business owners who just want results.

What is Next.js and why it matters for your business

Next.js is a React framework that helps developers build fast, SEO-friendly web apps and sites. It adds server-side rendering (SSR), static site generation (SSG), simple routing, and performance optimizations out of the box. For businesses, that means pages load faster, index better in search engines, and convert visitors into customers more reliably.

If you want expert help getting the most from Next.js, visit https://prateeksha.com — we help companies build sites that look great and drive leads.

Why marketers and founders choose Next.js

Next.js is popular because it solves real business problems:

• Better SEO and faster page loads with SSR and SSG.
• Built-in routing and API routes so developers spend less time on setup.
• Easy scaling and compatibility with modern hosting options.
• A strong developer ecosystem that speeds up feature delivery.

These features translate into higher search visibility, a smoother user experience, and faster time-to-market for campaigns.

How to install Next.js (quick start)

To get a new Next.js site up and running, developers typically use a starter tool that scaffolds everything for you. In plain steps:

1. Run the project generator to create a new app.
2. Open the new project folder and install dependencies.
3. Start the development server to preview the site locally.

If you’d rather not manage setup yourself, agencies like ours handle the installation, configuration, and deployment so your team can focus on content and conversions. Read more on our blog at https://prateeksha.com/blog.

Where to add Google Fonts in the app directory

In modern Next.js projects (using the app directory), the recommended approach is to use Next.js’s built-in font utilities. Import the Google font in your layout or root file and apply it to the body or main container so the font loads consistently across pages. Properly loading fonts improves perceived speed and keeps brand visuals consistent across devices.

If you want this handled correctly for best performance and accessibility, we can integrate and test fonts for you as part of site setup.

What is Turbopack and should you use it?

Turbopack is Vercel’s next-generation bundler designed to be much faster than traditional tools like Webpack, especially for large projects. It speeds up development builds and hot module reloads, which means developers iterate faster and deploy features quicker. For growing businesses with complex apps, migrating to Turbopack can save time and reduce developer costs.

We evaluate whether Turbopack is right for each project and help with migration when it makes sense.

How to set up TypeScript with Next.js

TypeScript adds type safety and reduces runtime errors — a big win for maintainability. You can start a new Next.js project with TypeScript from the generator, or add it later by installing the TypeScript packages and letting Next.js create a tsconfig.json file automatically. TypeScript helps keep your codebase cleaner and makes onboarding new developers faster.

How to update Next.js and check your version

Keeping Next.js up to date is important for security and performance. To update, developers install the latest package version and then run tests to confirm nothing breaks. To check the current version, look in package.json or run the Next.js version command from the terminal.

If upgrades sound daunting, we manage updates and compatibility checks so your site remains stable and secure.

When is Next.js the right choice?

Choose Next.js when you need:

• SEO-friendly pages that load fast.
• A single framework that handles frontend, backend (API routes), and static content.
• Easy deployment to modern hosting platforms.
• A maintainable codebase that scales with your business.

If you’re planning lead generation, content marketing, or an e-commerce site, Next.js is a strong option for both performance and developer productivity.

Want help building or migrating to Next.js?

If you’d like a partner to build a fast, lead-focused website using Next.js, we offer end-to-end services — from design and setup to deployment and ongoing support. Learn about our projects and insights at https://prateeksha.com/blog/nextjs-faqs-beginner-to-advanced or visit our homepage at https://prateeksha.com to get started.

Conclusion — focus on leads, not tooling

Next.js gives your site the performance and SEO advantages that directly impact conversions and visibility. You don’t need to become a developer to benefit — you just need the right partner to implement best practices. If you want a modern website that attracts visitors and turns them into customers, reach out and let’s build it together.