Monthly Retainers for Social Media Agency Services in Mumbai: What You Get with Prateeksha Web Design

Introduction

If you're a small business owner, founder, or marketer in Mumbai, hiring a social media agency on a monthly retainer can save time and get predictable results. This article explains what a retainer typically includes, how Prateeksha Web Design structures services, and what to expect during onboarding and reporting.

Why choose a monthly retainer?

Monthly retainers give you continuous strategy, content production, and optimization — not just one-off posts. They let an agency plan a 90-day roadmap, allocate creative resources, and test paid campaigns while keeping your monthly costs predictable. For most local businesses, consistent publishing and engagement outperform sporadic campaigns.

Typical retainer tiers (quick view)

Retainers are built around content volume, platforms, and production needs. A simple breakdown:

• Starter: 25,000–60,000 INR — basic posts across 1–2 platforms, monthly reporting.
• Growth: 60,000–150,000 INR — more posts, short videos, paid ad setup (ad spend extra).
• Scale: 150,000–350,000 INR — frequent video content, advanced paid strategy, influencer coordination.
• Enterprise: 350,000+ INR — dedicated team, full production, SLA-backed services.

Pick a tier based on how much content you want, whether you need video, and how aggressive your paid media plan is.

What affects the price

Several factors determine the final retainer cost: - Number of platforms and post frequency. - Need for short-form video or studio photography. - Paid media management complexity and ad budgets. - Community management SLA (business hours vs 24/7). - One-off production costs (actors, locations, props).

Beware of very low-cost retainers — they often compromise on production quality or reporting detail.

What Prateeksha Web Design includes

Prateeksha Web Design combines strategy, creative, and measurement in each retainer. Core components typically are: - Strategy & Planning: Channel selection, content pillars, and a 90-day roadmap. - Content Production: Copywriting, graphics, short-form video editing, captions, and hashtag research. - Community Management: Comment and DM responses with escalation for complex issues. - Optional Paid Media: Campaign setup, A/B testing, and optimizations (ad spend billed separately). - Analytics & Reporting: Weekly snapshots, monthly deep-dive reports, and access to dashboards. - Account Management: Regular check-ins and a single point of contact.

You can learn more about the agency and services at https://prateeksha.com and explore their blog for case studies at https://prateeksha.com/blog.

Sample deliverables for a Growth retainer

Here’s a realistic month-by-month sample for a Growth-level client: - 16 social posts: carousel, single-image, and 4–6 short videos. - One content calendar and creative brief. - Two ad campaigns with ongoing optimization (ad spend extra). - Bi-weekly updates and a monthly performance report. - Community responses during business hours (12–18 hour SLA).

These deliverables are designed to improve reach, engagement, and conversions over a 90-day period.

Reporting and measurement

Good reporting ties activity to business outcomes. Expect: - Weekly snapshot: reach, impressions, top posts. - Monthly report: follower growth, engagement trends, conversions, CPM/CPC for ads. - Quarterly review: strategic adjustments and creative refresh ideas.

Prateeksha provides PDF summaries, raw CSV exports, and a shared dashboard for near-real-time tracking. For example work and a full explanation of their retainer offerings see https://prateeksha.com/blog/monthly-retainers-social-media-agency-services-mumbai-prateeksha-web-design.

Onboarding: what happens in month 1

Onboarding usually takes 7–14 days and includes: 1. Discovery workshop to align goals and KPIs. 2. Brand asset collection and creative brief. 3. A 30-day content calendar and first batch of creatives. 4. Access setup for ad accounts and initial campaign launch. 5. Approvals, scheduling, and go-live.

A clear 90-day roadmap at the start keeps both teams aligned and reduces delays.

Quick checklist before you sign

Use this checklist to evaluate any retainer proposal: - Clear list of included deliverables and platforms. - Defined reporting cadence and sample report. - SLA for community responses and crisis escalation. - Payment terms, exit clauses, and IP ownership. - Client responsibilities: brand assets, approvals, and product access.

Conclusion — take the next step

A monthly retainer can turn social media from a time sink into a predictable growth channel. If you want a partner who combines creative production with measurable results, check Prateeksha Web Design at https://prateeksha.com and their blog for more examples at https://prateeksha.com/blog. Ready to discuss a tailored plan? Request a 90-day roadmap and KPI proposal to get started.