How to Link Your Shopify Store to Amazon: A Practical Step-by-Step Guide

How to Link Your Shopify Store to Amazon: A Practical Step-by-Step Guide

Quick intro — why this matters

Selling on both Shopify and Amazon opens your store to millions of shoppers while keeping the convenience of a single admin. Linking the two saves hours of manual work, prevents overselling, and helps scale revenue without multiplying operational complexity.

What you'll learn: a clear checklist of prerequisites, a step-by-step connection process, how to manage inventory and fulfillment, and practical tips to avoid common mistakes.

Before you start: must-haves and decisions

Don’t jump in blind. Confirm these things first so the integration is smooth:

  • Shopify active paid plan (not a free trial).
  • Amazon Professional Seller account (Individual accounts are not supported).
  • Clean, accurate product data — titles, descriptions, images.
  • A fulfillment plan (you’ll choose between self-fulfillment or Fulfillment by Amazon / FBA).
  • Backup of your Shopify product data in case you need to revert changes.

Knowing which SKUs are eligible on Amazon is important — some categories need approval or are restricted. Exporting product data from Shopify before connecting is a small step that avoids big headaches.

Step-by-step: connect Shopify to Amazon

Follow these steps to link the stores and start selling:

  1. Create or confirm your Amazon Professional Seller account at https://sellercentral.amazon.com and complete tax/business info.
  2. In Shopify admin go to Settings > Apps and sales channels > Shopify App Store, then search for the Amazon sales channel (as of 2024, "Amazon by Codisto" is the official integration app).
  3. Click Add app and install. Open the Amazon sales channel in Shopify and select Connect Amazon account.
  4. Authorize Shopify to manage listings and orders — follow the prompts and grant permissions.
  5. Choose products from your Shopify catalog to list on Amazon. Map fields (title, description, images) to Amazon’s required fields and set pricing and shipping rules.
  6. Submit listings. Amazon may review some product listings before they go live.
  7. Monitor orders from Shopify — Amazon orders will appear in your Shopify admin and, depending on settings, inventory will sync automatically.

Keep an eye on these mapping tasks: SKU alignment, correct GTIN/UPC where needed, and Amazon condition and fulfillment settings. Missing or incorrect identifiers are common reasons for listing rejections.

Manage orders, inventory, and fulfillment

Once connected, you’ll want straightforward rules to avoid overselling and customer service issues.

  • Inventory sync: Configure whether Shopify or Amazon should be the source of truth for counts.
  • Order routing: Decide whether Amazon orders go to your warehouse or FBA automatically.
  • Pricing rules: Use automated pricing rules to keep margins consistent across platforms.
  • Returns and customer service: Know Amazon’s returns policy vs. your Shopify policy and set clear workflows.

If you use FBA, set FBA as the fulfillment method for Amazon SKUs in Shopify. This typically requires extra setup inside Amazon Seller Central but saves you packing time and offers Prime-level delivery for customers.

Alternatives if the built-in channel doesn’t fit

The Shopify-Amazon integration works for many stores, but you might need another solution:

  • Manual listing via Amazon Seller Central — no sync, but simple for low volume.
  • Third-party multichannel platforms like Sellbrite or ChannelAdvisor — offer advanced rules, custom workflows, and broader marketplace coverage.
  • Custom API integrations — for high-volume sellers who need bespoke automation.

Compare cost vs. control when choosing: third-party tools add expense but can save time and reduce errors at scale.

Practical tips and common pitfalls

A few quick tips from working with merchants:

  • Start small: test with a handful of SKUs to make sure mappings and fulfillment behave as expected.
  • Monitor inventory thresholds to prevent overselling during promotions.
  • Keep product images and descriptions Amazon-compliant — Amazon is strict on image size and content.
  • Watch account health in Amazon Seller Central; performance issues can lead to listing suppression.

If you want a deeper walkthrough or visual screenshots, check resources and examples at https://prateeksha.com/blog and the specific guide at https://prateeksha.com/blog/link-shopify-store-to-amazon. For an overview of services and consulting, see https://prateeksha.com.

Conclusion — your next steps

Linking Shopify to Amazon cuts manual work, reduces errors, and opens a huge new sales channel. Start by confirming your Amazon Professional Seller account and backing up Shopify data, then follow the steps above to connect and test a small set of products.

Ready to scale the next step? If you need help with setup, optimization, or strategy, consider getting expert help to ensure listings, pricing, and fulfillment are tuned for growth. Visit https://prateeksha.com to learn how consultants can help you launch efficiently.

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